Monday, September 18, 2006

What kind of consumer am i?

As i said in class you cant pigeonhole a consumer into any of the four cs yet can crossover into many of them. I personally consider myself as a mainstreamer, at times an aspirer and attempt to be a reformer. I actively consume well-recognised brands such as coca cola and watch mainstream texts such as Eastenders. I also consume high status brands (when i can afford it), however with society generally becoming more aware of eco-friendly products it has encouraged me to buy products such as fair trade although this is not as active as mainstream consumption.

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